The world of search engine optimisation (SEO) is pretty competitive. If you run a business you will probably have SEO companies cold calling, emailing and approaching you all the time offering their services.
Unfortunately most of these companies have proven that when they get your business they don’t do it justice with the SEO work they do. Many of them use outdated SEO tactics that will actually harm your site.
However there are some good companies out there. There is definitely more than one SEO consultant that offers a good service, you just have to find them. These are the companies that work hard to get you the rankings that will get you more traffic and visitors.
Why SEO companies are failing
There are lots of companies that don’t bother too much with their clients once they get them on board. They seem to focus more on bringing sales in through the door. It’s a strange strategy to take because if they learned some good SEO and took the time to do it properly, when they actually get a client they will have a long term recurring income, rather than the client leaving as soon as they realise they aren’t going to get any results.
Getting rankings takes time
SEO isn’t easy and it takes time to see results. When link building is started for a website it often takes months to see any improvement in the rankings, especially for a competitive term where getting any movement at all can be tricky.
This requires patience on behalf of the client but also the SEO company. It also requires skill because SEO can be over done. For example building too many links too quickly can cause problems with Google, as can building too many links with the anchor text you want to rank for.
If an agency over does this then it could trigger a penalty from Google which will mean the client will have wasted money on their SEO.
As a buyer of SEO services from a company in Surrey it is best to do your research and assess all the businesses that contact you. Ask for current examples of the work they have done and the rankings they have achieved. Find out how much experience they have in their industry and ask for a run through of what they actually do and who will be doing it.
Ask as many questions as you can and get answers that you are happy with. You need to be happy before you commit to anything.
Try not to be put off though. There are some very reputable SEO firms out there in Surrey that will do an excellent job for your business.